Global optometry has had some trying times, and it became evident in my discussions with people from across the world that there was a need to differentiate ourselves, not just in optometry, but in medical circles as a whole. As optometrists, we are responsible for all primary eye care, and dry eye disease forms a massive part of this.
Our responsibility is with our patients, and unfortunately, DED has been neglected by the eyecare industry for many years. Patients have become so accustomed to it that they will regularly tell me: “I have had this problem for so many years that I just thought I would have to live with it,” or “no one ever told me that there is something that can be done about this.” Patients are tired of continually needing eye drops that provide no long term solutions while creating a financial burden that they just cannot justify.
Having said that, we need to learn to speak about dry eye correctly to avoid causing unnecessary emotional stress. “Disease” is a serious word and should not just be thrown around with every patient presenting with a low TBUT.
So, where do we start in addressing this issue, and what can we do to improve our patient’s quality of life?
In my 5-week, virtual classroom, I will be teaching you the essential, foundational concepts in defining and diagnosing dry eye disease based on the TFOS DEWS2 study released in 2017. But what makes this program different is that we will be making it very practical, including training on treatment methods and techniques as well as in-depth case presentations. You will also learn how to incorporate specialty services into your practices in an ethical way.
Come and join me for a FREE webinar 16th April at 19 pm GMT where we will briefly touch on some of these points. Let’s continue to learn and grow because our patients deserve the best of us!
-Marietjie Cilliers, Optometrists, South Africa
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